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Abdul Karim Yousuf

Abdul Karim Yousuf

Operations

Sugar Land, Texas

Account manager and brand builder at heart. Known to think strategically and execute award winning integrated campaigns for some of the leading agency networks and corporate brands in the world. Now exploring the World through the eyes of a shopper.

CORE COMPENTENCIES
- Account management/brand strategist
Worked across multiple industries especially packaged goods and airlines. Responsible for all aspects of brand development from brand positioning, brand architecture and guideline development.

-Marketing Communication Specialist
From analog to digital, from communication planning (TV, Print, outdoor, direct) to content marketing (across all social media channels especially YouTube, Instagram and Twitter), from retail to shopper marketing, from brand activation to production.

-Research Analyst - Insight Mining/Segmentation Studies
Worked for some of the leading brands in the world including Coca Cola, Unilever and Reckitt & Benkiser with an in-depth understanding of both qualitative and quantitative research to mine for insights defining creative strategies for various segments specifically youth and women.

-Team Leader
Setup and led team across diverse organisations from building branding & production agency as a managing partner to leading a Account management department for various clientele. From setting up all the functions of an integrated ad agency network to leading strategy across an integrated communications group.





Experience:

  • Operations Manager (AGLOBE LOGISTICS INC.)
  • General Manager (IDEA)
  • Regional Director (McCann Worldgroup)
  • Strategy Consultant (Independent)
  • Head Of Operations (Connect Marketing Communication (Pvt.) Limited)

Skills:

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