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Abhijit Sah

Abhijit Sah

Director Consumer Insights at Disney+ Hotstar

Bengaluru, Karnataka

I am passionate about exploring the way we feel, think and “decide”. Human Behaviour, Social Interactions and Perceptions are what excite me.
I enjoy decoding the emotional world entrenched in the web of rationality to arrive at the skews and the balances.
Application of Consumer Insights is the name of the game and belief in progressive methodologies drives me
My curiosity is my passion & expanse drives the depth of my thoughts.
Skill Sets: Consumer & Customer Insights, Shopper Insights, Brand / Market Strategy,
Passion : Insights, Culture, Trend Spotting <->Innovation, Tech Diffusion
What keep me fired off the workstation : Cycling


  • Head - Innovation Planning (Diageo)
  • Director - Consumer Insights (Disney+ Hotstar)
  • Head - Shopper Planning (Diageo)
  • Manager, Consumer Insights at Bacardi India (Bacardi)
  • Manager (
  • India Insights Lead (Amazon)


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