Improver

Adam McKay

Head of Digital APAC at The Access Group

Greater Sydney Area

As a head of digital marketing executive with over 14 years experience across online travel, retail, financial services and consumer electronics I have delivered growth, profit and improved brand equity for leading global and Australian businesses.

With specialist knowledge of digital channels, including current constraints and future trends, I am experienced in planning, driving, creating and executing end-to-end marketing programmes. Utilising multiple channels I deliver simplified, meaningful messages to create positive customer experiences.

Strong stakeholder management skills have enabled me to build collaborative relationships with peers, gaining buy-in within organisations facing challenges within disruptive digital environments where innovation and agility are required.

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Experience:

• Digital Marketing Advisor (Suncorp Group)
• Senior Manager, Digital Marketing (TAL Life)
• Head of Digital Marketing (RedBalloon)
• Marketing Services, Team Lead APAC (Sage)
• Social Community & Content Advisor (Suncorp Group)
• Marketing Services, Team Lead APAC (The Access Group)
• Senior Manager, Digital Marketing (RedBalloon)
• Head Of Digital APAC, The Access Group (The Access Group)

Skills: