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Adam Park

Adam Park

Executive Director, Marketing at SAP, moving the world with stories

Seoul Incheon Metropolitan Area

I have a passion for finding and telling great stories. When on stage, I love to grab the attention of my audience with stunning visuals (of my slides, not me) and insightful stories of innovation. Effective communication skill has been one of my strengths over the course of my career--both as a professional interpreter and as a B2B marketing professional.

Working in the information technology industry for almost two decades, I've been a passionate speaker and writer, touching on major topics in business and information technology, including industry trends, vision, and strategy, delivering message of innovation to corporate executives, IT managers, analysts, and journalists.

In my current role, I'm driving digital transformation at SAP Korea, guiding the digital marketing and social selling programs that are being put in place. Building on my strength in story-finding and story-telling, I help my colleagues, customers, partners, as well as journalists and analysts, to gain an insight on the latest trends and get an easier grip on what's at the cutting edge of technology.

Specialties: Industry marketing, thought leadership marketing, story-telling, speech, presentation


  • Manager, Trade Industry Marketing (SAP Asia Pacific Japan)
  • Marketing Director (SAP)
  • Marketing Manager (SAP Korea Ltd.)
  • Executive Director of Marketing (SAP)
  • Communication Specialist (Samsung SDI)
  • Adjunct Professor (Hankuk University of Foreign Studies)
  • Communication Specialist (SAP Korea Ltd.)


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