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Adam S.

Adam S.

Content, copywriting and communications - Freelancer based in Newcastle with international experience

Greater Newcastle Area

I love to write and tell stories. There's a power in words and art that when you tap into it, it can change even the most stubborn of minds. Great content makes people feel. It makes them stop and think, to consider something outside of their current experience and explore.

I've had more than 20 years experience in helping brands and businesses tell stories. My background is in PR, communications, social media and video production. I've worked both at agencies and in-house, across Australia and Indonesia. I've ran teams across Asia-Pacific and developed content for a range of international as well as Australian audiences.

I'm based in Newcastle, Australia and am ready to help you wherever you are, to create stronger connections with your customers through engaging content.

Some of my Career Highlights:
- Developing website content and redefining the story for an ASX-listed agribusiness leader
- Redesigning the international students prospectus for the University of Newcastle in 2020
- Managing the comms for Vivid Sydney in 2018
- Running Zeno Indonesia, a highly successful agency team of 30 in Jakarta and doubling the business in 3 years
- Spearheading the market entry and consumer marketing approach for Wuling Motors in Indonesia
- Developing the concept and script for a video of a unique fundraiser for the Sydney Opera House
Outside of work, I love languages and to travel to see and learn from other cultures. Otherwise you can find me cooking up a storm in the kitchen, listening to or making music, engaged in a Netflix binge or playing Assassin's Creed.


  • Senior Comms - Vivid Sydney (Contract) (Destination NSW)
  • Content Producer and Writer (
  • Chief Operations Officer & Managing Director - Indonesia (Zeno Group)
  • Communications (Enigma Agency)
  • General Manager (Contract) (Zeno Group)


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