Senior Regulatory Affairs Operations (Publisher) at ProductLife Group @ Greater Ottawa Metropolitan Area
Account Service at Town Square
Greater Melbourne Area
I’m a client partner with deep experience in campaign management, production, stakeholder management and relationship building. I have worked in small to large agencies in client service and production and more recently with media publishers and owners in full-cycle partnership management from pre-sales to implementation and reporting.
My mix of experience working within both integrated agencies and publishers means I am well equipped to deal with the challenges faced by both publisher/agency and client. I have great experience in managing work which sees a mutually beneficial body of work as the end result.
I am both conscious of the quality of creative product and editorial integrity and intent whilst also fighting for the clients business objectives and goals as an effective intermediary (sometimes mediator) between agency/publisher and client partner.
I have championed brands across a broad spectrum of industries, which include but are not limited to Retail, Gaming, Automotive, Tourism, Property, FMCG, Dining and Private Health Insurance in a variety of capacities and positions and continue to enjoy learning about new business systems and industries.
Project management - initial campaign concept to planning, implementation, reporting and optimisation
Digital and print marketing campaign development and activation
Event development and management - In-store activations, Expos and Trade Shows
Advising clients of proposed SEM strategies including AdWords, remarketing and contextual advertising
Experience with website analytics tools - Google Analytics reporting - behaviour and audience
Advising clients of proposed SEO optimisation, Copywriting and proof-reading.
Creative/concept development, planning and costing
Strategic management, leadership & mentoring