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Aeve Baldwin

Aeve Baldwin

Digital Content Manager | Turning Data Insights into Content Strategy | Team Leader

Greater Melbourne Area

Creative digital marketing professional with global experience in content strategy, audience engagement and growth across a range of digital, print and multimedia experiences.

• Experience developing successful digital campaigns across multiple channels, leading teams of internal and external content producers to deliver award-winning content, campaigns and experiences while achieving commercial and strategic targets
• Responsible for overseeing the overall content marketing mix – website, email, video, audio, SEO, PPC and paid social – in impactful and engaging formats with an eye to maximising the organisation’s investment in content
• Own and develop website traffic and KPIs to increase traffic, drive leads and subscribers, achieve commercial targets while delivering value to audience segments
• Excellent internal and external stakeholder relationship management skills
• Successful goal-setter, leading a team to drive year-on-year growth in audience acquisition and engagement
• Experience using Google Analytics and Data Studio to measure and inform performance, and identify trends
• Superior planning, organisation and problem-solving skills
• Drive email marketing program and optimization strategies to grow subscriber list while improving email metrics such as delivery, open and click-through rates
• Basic technical knowledge of HTML
• Hands-on experience with Sitecore, Exact Target, Curata, Google Data Studio, and more
• Experience developing content calendars and planning for future content needs based on audience data, feedback metrics, content inventories and audits
• Experienced awards judge


  • Editorial Director (Zenbu Media)
  • Digital Content Manager (CPA Australia)
  • Managing Editor (Metropolis (formerly Tokyo Classified) Magazine)
  • Website Editor (CPA Australia)
  • Editor-in-Chief (Zenbu Media: Relix magazine and


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