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Alexander Babash

Alexander Babash


Moscow, Moscow

Respected professional with extensive experience managing operations, projects and employees in Sales. Proven track record in guiding sizeable cross-functional teams to achieve outstanding business results. Data-driven decision mentality and sound business judgement through strong analytical thinking with entrepreneurial mindset. Constantly looking for new ways to drive efficiency and willingly introduce new technologies into work. Able to create new business-direction or business-unit from scratch.

Core competencies include:
Operating Sales Management • Categories Development • Profit & Loss Management • People Development • Leadership & Team Building • Changes Management • Strategic Business Planning • Process Redesign • Strategic Negotiations • Cross-Functional Management • Distributor Operations Development


  • Director of Sales and Business Development (Vender Company)
  • DEPUTY DIRECTOR, Commercial Development of Hypermarkets. (Magnit)
  • REGIONAL DIRECTOR, Sales & Distributor Operations. (Procter & Gamble)
  • DIRECTOR, Remote Sales Management in Retail. (Magnit)
  • Commercial Director (P&G+) (ООО Трансазия Лоджистик)
  • MANAGER, Market Strategy and Planning. (Procter & Gamble)
  • Channel Director (macro wholesales development) (PepsiCo)


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