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Alexandra den Hartog

Alexandra den Hartog

Marketing Manager at Swapfiets - the bike membership

Amsterdam, North Holland

I started my career as a marketeer in 2014 after my studies International Business Administration. At WE Fashion I worked on my growth marketing skillsets, through optimizing owned and paid marketing channels as well as on-site and mobile marketing. At HEMA, I got the opportunity to launch the ’meer HEMA’ loyalty program for 3.1 million consumers, and contribute to a transition into data-driven marketing. After managing the Loyalty and Marketing Campaigns teams for 4.5 years, I’m currently responsible for HEMA’s brand and customer strategy. Through the years I’ve learned to appreciate combining the data-driven part of marketing, with my creative gut feel. My ambition is to keep developing my marketing skills and continue to work for the most ambitious brands in the market.


  • Marketing Manager Acquisition & Retention (Swapfiets)
  • Creative Consultant (One Shoe | Creative & Digital Agency)
  • Sales Accountmanager (Make a Move Nederland)
  • Loyalty Manager (HEMA)
  • Loyalty Coordinator (HEMA)
  • Brand Activation Coordinator (WE Fashion BV)
  • Head of Brand Strategy & Trade Marketing (HEMA)
  • CRM Manager (WE Fashion BV)
  • Head of Marketing Campaigns (HEMA)


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