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Alexey Petrovskikh

Alexey Petrovskikh

Head of Video Streaming at G-Core Labs S.A.

Moscow

Portfolio available here https://apetrovskikh.tilda.ws

There are more than 25 successful projects in the portfolio for video, audio, media, digital ad services, etc.
Strong and proven professional skills in: Digital Strategy, Product Management, Business Development, Digital Marketing Management, Mobile apps & SmartTV apps and Web Project Management. Build strong partnerships, signed contracts and deals with partners to improve video and audio services. The goal is to entertain more people with better content.

Best in roles:
– Director of Digital, CMO
– Director of Product, CPO

Managed all video projects on Channel One Russia (the famous TV broadcaster in Russia) as Deputy Director of Digital department. Managed all digital projects of 7 radio stations at Europe Media Group (owner of the most famous radio stations in Russia: Europa Plus, Dorognoe radio, etc) as Director of Digital department.

Launched FIFA 2018, Olympic Games 2018 digital projects which allowed users to watch sport events on any devices anywhere – Web, Mobile apps, SmartTV. Results – mobile app MAU increased by 4 times, SmartTV app – by 77%, web site has increased its user base to 21 million.

Launched and promoted a new media project «Chameleon.fm» from scratch – an entertainment portal with news, videos and audio/music content. User base reached 2 million MAU for 3 months. ROMI reached 200% on some channels. Revenue from advertising increased 4 times.

I led teams of up to 35 people, successfully used outsourcing from other countries and different contractors.


Experience:

  • Head of Product Marketing of OTT Video Streaming Service (MTS Group)
  • Head of Video Streaming Platform (G-Core Labs S.A.)
  • Deputy Director of Digital department (Channel One Russia)
  • Director of Digital department, 35 employees in subordination (Europa Media Group (EMG))
  • Director of Digital marketing department, 11 employees in subordination (Russian Media Group)

Skills:

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