Improver

Alexey Vinichenko

12К+ | Business Executive Director | CCO | CMO | Chief Marketing Officer | Chief Commercial Officer | Marketing & Business Development Professional

Kyiv, Kyiv City

I’ve worked in marketing and sales for more than 16 years, and for the last 10 years I’ve been building and managing brands, projects and teams.

In corporate development, I’ve worked my way up from an ordinary sales representative to a commercial director.

Have both local and international experience, both on the Employer side and as an Owner.

Have worked with such companies and brands as: Samsung, Kraft Foods, Nivea, Peugeot, Bayer, Polpharma, Obolon, AVK, Borjomi, Morshinskaya and many others.

- FMCG, non-food, retail, construction, consulting (B2C\B2B);
- international and Ukrainian companies;
- manufacturers, importers/distributors, retailers, service providers;
- large, medium and small businesses;
- market leaders, "second echelon" and "all from scratch".

My key skills and competencies:
- Strategic and operational marketing, brand and communication management, building effective teams and their development, increasing sales and operational efficiency

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Experience:

• Marketing, Sales & Business Development Adviser (Business Development Consulting)
• CMO | Global Marketing Director, Household Business CIS (Biosphere Corporation)
• ССO | Commercial Director (Prime Ceramics)
• Head of Marketing Department (IDS Borjomi Ukraine)
• CEO | Managing Partner (MARBERRY Agency (Sales & Marketing Consulting))
• СMBDO | Marketing & Business Development Director (IDS Borjomi Ukraine)

Skills:

• Marketing Management
• Marketing Communications
• Marketing Research
• Market Research
• Market Planning
• Business Planning
• Media Strategy
• Customer Insight
• Team Management
• Marketing Strategy
• Product Management
• Cross-functional Team Leadership
• Brand Management
• Sales Building
• Market Analysis