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Alistair Crane

Alistair Crane

Multi-Exit Founder & CEO

United Kingdom

Alistair was CEO and Co-Founder at Hero, acquired by Klarna in July 2021 for $165m.

Hero was a new breed of technology that accelerates omnichannel sales for the world's leading retailers by connecting online shoppers live with associates in the physical store.

Prior to Hero, Alistair was the CEO of m-commerce specialist Grapple and grew the business from start-up to one of the industry’s biggest success stories, securing a $90m exit in September 2013 to Monitise PLC where he joined as a European President before progressing to Chief Sales Officer, moving to California to run the US office and report to the Global Board.

Alistair has lived and worked extensively across the US, Middle East and Asia. He regularly features in mainstream media including The Wall Street Journal, TechCrunch, BBC World News, Forbes, Business Insider, The Evening Standard, The Guardian and The Apprentice.

He is also an accomplished public speaker. Highlights include unveiling the Future of Banking to HRH Prince Rainier III (Prince of Monaco) at the Monaco Media Forum. 

Before Hero, Alistair held board level positions at Monitise plc and Grapple (acquired by Monitise plc) and commercial roles at NAVTEQ (acquired by Nokia) and Blyk (acquired by France Telecom).


  • Leadership Team (Klarna)
  • CEO (Hero™)
  • Board Advisor (Flair)
  • Chief Sales Officer (Monitise)
  • Board Advisor (Revolution Razor)
  • President - Global Content (Monitise)


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