Improver

Alla Khoroshykh

Digital Marketing & CRM Manager at Philips

Kyiv, Kyiv City

10+ years of experience in marketing with strong digital focus. Proven expertise in Digital Marketing Strategy development and implementation corresponding with business objectives. Thorough understanding of Lead Generation, Digital Advertising & SEM, Digital Analytics, Content Creation & SEO, CRM & E mail Marketing, Social Media Marketing, etc. Strong project management and analytical skills and academic background.

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Experience:

• Product Manager (Art-master)
• Digital & CRM Manager (Citroёn, DS) (Groupe PSA)
• Digital Marketing Manager (CRM, SMM, R&R) (Philips)
• Digital & CRM Manager (Opel) (Groupe PSA)
• PR Manager (Peugeot, Citroёn, DS) (Groupe PSA)
• Digital Manager (Citroёn, DS) and PR Manager (product and corporate PR) (Groupe PSA)
• Marketing Manager (KVYTKY UA)
• Head of Marketing Department (KAMAZ Trade Representative Office LLC.)

Skills:

• Event Management
• Marketing Strategy
• Analytics
• Public Relations
• Strategic Planning
• Marketing
• Email Marketing
• Project Management
• Advertising
• Product Marketing
• Business-to-Business (B2B)
• Social Media Marketing
• Marketing Management
• B2B
• Competitive Analysis
• Market Research
• Marketing Communications
• Crisis Communications
• Product Management
• CRM
• Copywriting
• Market Analysis
• Google Adwords
• Google Analytics
• Digital Marketing