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Alonso Neto

Alonso Neto

Chief Marketing Officer | Young Leader of the Americas | ESG | Fintech | Digital Banking

Uberlândia, Minas Gerais

Facilitator of groups and co-creator of futures.

Purpose-driven, I have developed facilitative leadership for over 10 years, building businesses, communities and solutions from collective intelligence.

Currently I am the Chief Marketing Officer at Social Bank, fintech that proposes a new way of dealing with money: fairer, simpler and more humane. I connect people, organizations and social initiatives in a collaborative financial ecosystem.

I specialized in Entrepreneurial Leadership by the Thunderbird School of Global Management at Arizona State University, by the United States Government Leader Development Program, the YLAI - Young Leaders of the Americas Initiative, from which I was selected in 2019 as one of the main leaders of impact of Latin America.

I have a degree in Business Administration from UFU, a postgraduate degree in Marketing from USP and a specialist in innovation, futurism and new exponential economies through Fluxonomia 4D.

Observer, questioner and looking to the future, I have co-created the development of a new mindset in design and organizational culture for evolutionary organizations, thinking about the future of work and network relationships, based on references such as biomimetics, exponential thinking and social technologies. such as sociocracy, non-violent communication and group facilitation.

I led the B CORP certification process at Social Bank, the first company in the banking sector to earn the seal of B Corporation in Brazil. System B is the main certification worldwide for companies that have a positive impact on the planet. The certification of B Corporation places us at the forefront of the market, bringing ESG criteria to the company's strategic orientation, balancing purpose and result.

I am an active agent in innovation ecosystems, mentoring entrepreneurs, professionals, startups and social initiatives, such as Social Good Brasil, Inovativa Brasil and Startup Weekend.

I have been a volunteer leader at Social Good Brasil since 2016, a pioneering social organization that uses technology, data and innovation for impact, together with the SDGs - Sustainable Development Goals of the UN - inspiring new protagonists and new behaviors.

I believe that the meaning of life is to find our gifts and the purpose to deliver them to the world. That is why I have always tried to apply my talents in the construction of an abundant world.


  • Professional Exchange for YLAI (Unitus Community Credit Union)
  • Innovation and Digital Products Coordinator (ValeCard)
  • Ecosystem Leader (Social Bank)
  • Chief Purpose Officer (Social)
  • YLAI Fellow 2020 (YLAI / Young Leaders of the Americas Initiative)
  • Community Builder (Bituai - Blockchain & Cryptocurrency)
  • Diretor de Marketing & Propósito (Social Bank)


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