Improver

Amy (Yu) Wong

Market research professional with full-service (quantitative/qualitative) experiences

New York, New York

Seasoned professional with full-service research experience leading quantitative/qualitative studies, executing focus groups, conducting IDIs for product development, and managing ethnographies to learn about market mindsets. Proven history of success managing research projects from needs assessment to survey development, questionnaire design, data analysis, interpretation of results, and the presentation of findings to clients.

Innovative leader passionate about driving and measuring advertising effectiveness, with focus on improving business impact; adept at creating compelling narratives and providing actionable insights to aid clients in maximizing the ROI of their marketing and advertising campaigns.

Valued partner who builds long-lasting partnerships with internal/external teams and produces actionable insights on matters including advertising effectiveness, consumer segmentation, data/audience strategy, category/product assessments, and user experience.

Accomplished research manager leveraging diverse background – both on client side and with research suppliers – to support high-profile organizations in television (NBC Universal, Showtime, Comcast, Discovery) and digital/print media (Meredith, EverydayHealth.com, MedpageToday.com, WhattoExpect.com, SheKnows.com, etc.).

Expertise include:
- Project implementation and execution
- Qualitative, quantitative, loyalty and syndicated research
- Customer and consumer engagement
- Developing customized research solutions
- Competitive positioning
- User experience and engagement
- Process optimization
- Leading, coaching and developing high performing teams

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Experience:

• Research Manager, Customer Insights, Ads Marketing (Google via Nelson)
• Market Research Director (Everyday Health)
• Senior Insights Manager (SheKnows)
• Senior Research Manager (Lieberman Research Worldwide)
• Director - Ipsos Connect (Ipsos in North America)

Skills:

• Web Analytics
• Consumer Insights
• Vendor Relationships
• ROI Optimization
• Project Management
• Budget Monitoring
• Team Management
• Digital Media
• Advertising
• Digital Marketing
• Customer Insight
• Analytics
• Online Advertising
• Advertising Research