Improver

Anastasia Paul

Professional Marketing Communications and PR Director, 15+ years’ experience in Pharmaceuticals and Electronics

Moscow, Moscow City

Professional Marketing Communications and PR Director, 15+ years’ experience in Pharmaceuticals and Electronics. Inspiring leader, building a strong team to support the business and lead the communication strategy, as well as digital transformation.
I am a pro-active and result-oriented leader, with regard to the tasks set for me I am always eager to look for new and most efficient ways to reach the target.
Thanks to my communicative skills I get along well with people; my flexibility and intercultural competence helps me to communicate successfully with foreign partners and clients.
I am a team player and it’s great when success depends not on the individual efforts but on the effective cooperation of all team members. I take over leading functions, motivate and inspire people, at the same time I am willing to delegate tasks to most competent and experienced specialists to provide withy the opportunity for self-realization.
I am always open-minded and have a wide range of my interests, can quickly sort it out in new areas, identifying key elements of the system.
I know how to build and develop effective teams; associates reach high results under my supervision.

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Experience:

• Head of Customer Marketing and MarCom (Philips Lighting)
• Head of Operational Marketing Department (Schneider Electric)
• Director of Corporate Communications (AstraZeneca)
• Corporate Brand and Communications Director, Russia and CIS (Teva Pharmaceuticals)
• Corporate, Brand and Digital Affairs Director (Takeda)

Skills:

• Marketing Management
• Consumer Electronics
• Product Marketing
• Product Launch
• Digital Marketing
• Strategy
• Business Strategy
• Pricing
• Product Planning
• Go-to-market Strategy
• Product Development
• Marketing
• Segmentation
• CRM
• Analytics
• Forecasting
• Customer Insight
• Start-ups
• Multi-channel Marketing
• Brand Management
• Management
• Cross-functional Team Leadership
• B2B
• Retail
• Business Development
• Integrated Marketing
• Project Planning
• Competitive Analysis
• Product Management
• Budgets
• Market Analysis
• Market Planning
• Strategic Partnerships
• Marketing Communications
• Strategic Planning
• Marketing Strategy
• Advertising
• Market Research