Improver

Andrew Shorter

Marketing & DTC Director at Evolution Power Tools

Easton on the Hill, England

A senior digital specialist with a 360degree understanding of the digital landscape from strategy thru operations to campaign & launch management offering commercial drive & focus. Recruited, mentored and developed high performing teams in major complex businesses to achieve targets and overall business success.

Most recent roles relate to strategy and channel launch across Europe.

Experienced in all aspects of online & digital both as a thought-leader and an operational make-it-happen team-player.

Specialties: New media and digital business launches
Marketing expertise, including advertising & e-services
Partnership and strategic alliances, including Joint-Ventures
Media and publishing, on and offline.

---

Experience:

• Digital Director (Interim Contract) (Text 100)
• Building a Global Business (Bambino Mio® | reusable nappies for changing times)
• Marketing & DTC Director (Evolution Power Tools)
• Head of Ecommerce (Interim Contract) (VAX LIMITED)
• DTC Director (Woodstream Corporation)
• European Direct-to-Consumer Director (Woodstream Europe Limited)

Skills:

• Marketing Strategy
• ecommerce
• Digital Strategy
• Online Marketing
• Advertising
• Joint Ventures
• PPC
• Google Adwords
• Online Advertising
• Digital Marketing
• Strategy
• Digital Media
• SEO
• E-commerce
• Marketing
• CRM
• Social Media