Reinvigorating the Expedia brand, taking it back to number 1 share position in the UK and driving share gains across Europe.

Rebuilding and restructuring the LG UK & Ireland marketing teams.

The relaunch of the LG brand in the UK and Ireland, establishing it as a credible tier 1 player.

Achieving double digit market share growth for LG in the UK across all categories whilst increasing brand equity.

The development of Sony Ericsson's global brand strategy, positioning and identity.

Driving Sony Ericsson's brand preference ranking globally from 6th to 2nd in three years.

Leading global marketing launches for Sony's Walkman, Cyber-shot and Xperia mobile handsets.

Planning, developing and implementing new digital products and services for Microsoft.

Award winning marketing initiatives for Microsoft MSN, Windows and Office in Europe.

Being a launch team member for the groundbreaking BBC Online & BBC interactive TV services.

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Reinvigorating the Expedia brand, taking it back to number 1 share position in the UK and driving share gains across Europe.

Rebuilding and restructuring the LG UK & Ireland marketing teams.

The relaunch of the LG brand in the UK and Ireland, establishing it as a credible tier 1 player.

Achieving double digit market share growth for LG in the UK across all categories whilst increasing brand equity.

The development of Sony Ericsson's global brand strategy, positioning and identity.

Driving Sony Ericsson's brand preference ranking globally from 6th to 2nd in three years.

Leading global marketing launches for Sony's Walkman, Cyber-shot and Xperia mobile handsets.

Planning, developing and implementing new digital products and services for Microsoft.

Award winning marketing initiatives for Microsoft MSN, Windows and Office in Europe.

Being a launch team member for the groundbreaking BBC Online & BBC interactive TV services.

" />

Improver

Contact Details

E-mails & Phone

Andrew Warner

Andrew Warner

CEO of the Susumi Marketing Consultancy, Experienced CMO & Fellow of The Marketing Society

London, England

An internationally experienced Chief Marketing Officer and executive leader with a proven track record of success, at the highest level, within blue-chip organisations including Microsoft, Sony, The BBC, LG and Expedia.

A regular speaker and commentator on marketing industry issues including media trends, digital transformation, international marketing and leadership.

Achievements include:

Leading successful media and marketing initiatives across Europe, Asia, Latin America and the USA.

Driving the global growth of a significant start-up, helping it become one of East Asia's first unicorns.

Winning the Cannes Effectiveness Lion 2014, Effies Gold and Marketing Society Award for Best Ecommerce Marketing.

Running the most awarded British campaign at both Cannes Lions 2013 and Clio Awards 2013.

Leading the most awarded print advertising campaign globally in 2013.

Establishing Expedia as a finalist for "Marketing Society Brand of the Year" twice in three years.

Reinvigorating the Expedia brand, taking it back to number 1 share position in the UK and driving share gains across Europe.

Rebuilding and restructuring the LG UK & Ireland marketing teams.

The relaunch of the LG brand in the UK and Ireland, establishing it as a credible tier 1 player.

Achieving double digit market share growth for LG in the UK across all categories whilst increasing brand equity.

The development of Sony Ericsson's global brand strategy, positioning and identity.

Driving Sony Ericsson's brand preference ranking globally from 6th to 2nd in three years.

Leading global marketing launches for Sony's Walkman, Cyber-shot and Xperia mobile handsets.

Planning, developing and implementing new digital products and services for Microsoft.

Award winning marketing initiatives for Microsoft MSN, Windows and Office in Europe.

Being a launch team member for the groundbreaking BBC Online & BBC interactive TV services.


Experience:

  • Marketing Consultant (Icing Digital)
  • Global Chief Marketing Officer (hi Inc.)
  • Founder & CEO (Susumi Ltd)
  • Head of Digital Marketing Consultancy (Pegasus)
  • Chief Marketing Officer (Digital Hotelier)

Skills:

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Elba Alvarenga

Senior Account Supervisor, Digital at Edelman @ New York, New York