Improver

Anna-Verena Bartl

CMO | Brands | Marketing | FMCG

Nuremberg, Bavaria

International, high-impact Head of Marketing & Product Management (CMO) with a focus on the consumer goods industry. Strategic and operational responsibility for marketing in the areas of B2C and private label - in corporate groups, medium-sized companies and family businesses. Strategy and conception for defined corporate goals, introduction of target group specific marketing and sales measures as well as e-business concepts. Sustainable growth generation for global multi-brand portfolios through business development, brand management, license management, product range design, pricing, online and classic communication, innovation management, press and PR.

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Experience:

• Director Licensing Management (GERRY WEBER International AG)
• Head of Marketing Premium (Faber Castell AG)
• Founder & Owner (Avé Gold Fine Jewellery)
• Senior Program for Management Development (PMD) (IESE Business School)
• Head of Marketing & Product Management (Ritzenhoff AG)

Skills: