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Ari Leon (Double Lion) Fruchter

Ari Leon (Double Lion) Fruchter

Head of Microsoft Alliance at | CPQ, CLM & DealRoom


I am passionate and relentless about helping companies scale and grow their business globally and have the crazy experience to back up my ideas. Always happy to meet for lunch and to brainstorm ideas and strategies.

After starting a fashion company at the age of 16 with the backing of DuPont and leading it globally for nearly 10 years, I decided to do a career shift to hi-tech and joined Microsoft as product/business manager for their 1st enterprise firewall. At Microsoft I developed go to market strategies, launched new products, led a team of evangelists and marketing managers, worked cross functionally across the entire organization, and scaled sales globally to $100M+ through building and managing all types of partnerships including: Distributor, Reseller, OEM, ISV, SI, & Strategic Alliances. I then joined an early stage Cyber-Security start-up where I built their channels from scratch and drove $3M in partner revenue. In 2007 I decided to move to Israel and joined SanDisk where I led business development & innovation worldwide for a $2B business unit. Recently I have built expertise in the e-commerce/logistics space, doing business in China. I am a team player that thinks outside of the box and drives for results. Always up for a challenge, I have worked in all regions of the world and enjoy traveling for business. Outside of work I am active in the arts and social philanthropy and have initiated and led 2 successful Kickstarter campaigns.


  • Founder (
  • Chief Business Officer (odix )
  • Co-Founder (Dead Sea Revival Project )
  • Head of Microsoft Alliance Business Development (
  • Board of Governors (Tel Aviv Museum of Art)


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