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Asad Imam

Asad Imam

Product Manager (SEO) at Yell

Woodley, England

A Digital Marketing professional with over 8 years of experience in planning, set-up and activation of multi-channel acquisition strategies across various verticals including finance, retail, health and beauty.

• Extensive technical knowledge of SEO through site migration, platform migration, sitemap redesign, redirect mapping, hreflang implementation, structured data analysis, content marketing, content analysis, web traffic forecasting, attribution model testing, tactical link building and creative campaign planning and execution.
• Strong understanding of paid search, paid social, SEO/PPC holistic search testing.
• Experienced in content plan creation, content promotion and influencer marketing.
• Extensive experience in Google Adwords, Moz, Linkdex, Searchmetrics, SEM Rush and Majestic.
• Experience of handling Kentico, Magento, Sitecore, BT Fresca, IBM Enterprise and Wordpress.
• Expert in Google Analytics, Adobe site catalyst, Facebook Insights, DC Storm and Nedstat.
• Expert user of lookup tables, macros and pivot tables.
• Expertise in many facets of business: Sales, Marketing, Business Development.
• Demonstrates the ability to create strong relationships with suppliers, internal teams, develop an understanding of the business need, and tailor a solution.
• Demonstrates the ability to assess new growth opportunities.
• Proven ability to build, motivate and lead teams.

Client portfolio:
Finance: Barclays group, Direct Line for Business, Principality Building Society, Express Insurance, Citibank UKC & IPB, Glo, Moneybarn
Retail: UGG, Teva, Hoka One One, Boohoo, Little Black Dress, Miss Selfridges, The Perfume Shop, Cotswold Outdoor, Wool Overs, Lifeventure
Auto: Halfords Autocentres
Health and beauty: Danone, Tesco Baby, sk: n clinics, Barchester Healthcare, Harley Street Hair


  • Search Manager ( Ltd)
  • Head of SEO (loveholidays)
  • SEO Director (iCrossing)
  • Search Director ( ltd)
  • Product Manager (SEO) (Yell)
  • SEO Executive (MBL Solutions)


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