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Ashwin Ahuja

Ashwin Ahuja

Founder at Karma Bites (health & wellness foods)

Westminster, England

After 20 years in the corporate world, I founded Karma Bites - a healthy and delicious snack brand that is made from popped lotus seeds. Our products are vegan, gluten-free and have no artificial ingredients, no palm oil, non-GMO and no refined sugar. The brand is built on the ethos of Release Your Inner Goodness - when you eat good, you feel good, you do good! We are across leading retailers in the UK including Whole Foods, Ocado, Holland & Barrett, Planet Organic and across several stores in Australia, the USA, Canada, the Far East, Middle East and Europe

Previous work experience below:
•20 years experience devising and implementing corporate, digital and comms strategies
•A solid hybrid strategist specialised in business (MBA, 8 years Business Advisory), digital (Publicis Sapient, AKQA, O2 and OgilvyOne) and comms strategies (BBDO)
•Worked on leading brands including Mars, JnJ, Mercedes Benz, Amex, Visa, O2, Virgin Media, Barclays, Gucci
•Experience of working with leading agencies including Publicis Sapient, BBDO, AKQA, Ogilvy, Saatchi & Saatchi
•MBA in Strategy from University of Cambridge
•Led large digital transformation projects for Barclays Premier Banking, O2 and American Express
•Extensive experience of developing effective strategic solutions that deliver solid results to the bottom-line
•In-depth, hands-on experience of working across multiple media platforms
•Diverse international experience across Europe, North America, Emerging Markets, Middle East and Asia
•Extensive experience of working closely with senior management and internal / external stakeholders
•High levels of drive, creativity and flair with a strong commercial focus
•Proven track record in excellent verbal and written communication skills
•Developed 2 digital strategy projects for the Prime Ministerial candidate of India (2014) – Mr Narendra Modi

Specialties: Strategy, business advisory, business development & expansion, relationship building & management, investor sourcing, marketing and revenue diversification strategy formulation.


  • Director of Strategy (Publicis.Sapient)
  • Group Strategy Director (BBDO Worldwide)
  • Senior Strategic Planner (AKQA)
  • Founder (Karma Bites - Health & Wellness Foods (popped lotus seeds))
  • Vice President Digital Strategy (Endava)


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