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aya golan

aya golan

Owner, Objective Media

Israel

Following 17 years in the advertising arena, after planning strategies and buying media for most of the leading advertisers in Israel, I opened an independent company.
My wish is to assist advertisers and agencies to make the right call when it comes to their media budget: How to split, when to air, which newspaper supplement, what radio station is the most effective etc.

Specialties: Ongoing long-term media consultancy
Create action plans for brand and products.
Recommend effective media plans.
Provide media costs benchmarks
Market analysis


Experience:

  • VP Strategic Planning (Mercury Reuveny Pridan)
  • CEO (Objective Media)
  • Head of Media Planning (BBR Saatch&Saatchi)
  • CEO (Optimedia Israel)

Skills:

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