Improver

aya golan

Owner, Objective Media

Israel

Following 17 years in the advertising arena, after planning strategies and buying media for most of the leading advertisers in Israel, I opened an independent company.
My wish is to assist advertisers and agencies to make the right call when it comes to their media budget: How to split, when to air, which newspaper supplement, what radio station is the most effective etc.

Specialties: Ongoing long-term media consultancy
Create action plans for brand and products.
Recommend effective media plans.
Provide media costs benchmarks
Market analysis

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Experience:

• VP Strategic Planning (Mercury Reuveny Pridan)
• CEO (Objective Media)
• Head of Media Planning (BBR Saatch&Saatchi)
• CEO (Optimedia Israel)

Skills:

• Online Marketing
• Web Analytics
• Mobile Marketing
• Television
• Marketing Management
• Digital Strategy
• Customer Insight
• Strategic Partnerships
• Media Buying
• Online Advertising
• Radio
• Marketing Strategy
• New Media
• Strategic Planning
• Digital Marketing
• Email Marketing
• SEM
• Market Analysis
• Media Planning
• Digital Media
• Marketing Communications
• Competitive Analysis
• Integrated Marketing
• Advertising
• Google Adwords
• Social Media Marketing
• Brand Development
• PPC
• Direct Marketing