Improver

Blair Edwards

Director, Marketing Automation Strategy & Programs | Concentrix Catalyst is the experience design and engineering team of Concentrix

Greater Richmond Region

Advertising and marketing professional with 16+ years of agency and fast-paced environment experience. Experience working for global and Fortune 500 brands in the financial services, manufacturing, automotive, pharmaceutical and luxury hospitality industries. Passionate about developing strategically targeted, results-driven, multi-channel integrated campaigns that thrive on the creative execution.

Analytical thinker proficient in analyzing program results against business goals, and delivering actionable insights that drive strategy and decision making. Journalism background keeps the details on point.

•Agency experience managing product launches and integrated marketing plans from start to finish for B2C and B2B brands, with an emphasis in digital/eCommerce
•Strong communication skills, including oral, written, and technical, from both professional experience as well as educational background
•Specialized in identifying Key Performance Indicators (KPIs) to measure return on investment (ROI) against business goals and advanced in marketing analytics implementation and analysis

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Experience:

• Director, Marketing Automation Strategy & Programs (Concentrix)
• Account Supervisor (SIR)
• Manager, Marketing and Strategy for Capital One & Walmart Partnership (Capital One)
• Marketing Automation Consultant (Simantel)
• Digital Strategist (Simantel)
• Marketing Automation Director, Practice Lead (PK)

Skills:

• Analytics
• Leadership
• Interactive Marketing
• Market Research
• Strategy
• Lead Generation
• Facebook
• Business Development
• Marketing
• E-commerce
• Mobile Marketing
• Customer Relationship Management (CRM)
• Advertising
• Marketing Automation
• Digital Media
• Social Media
• Account Management
• Pay Per Click (PPC)
• Social Media Marketing
• Digital Strategy
• Team Leadership
• Integrated Marketing
• Marketing Strategy
• SEO
• Social Networking
• Direct Mail
• Email Marketing
• Digital Marketing
• PPC
• Online Marketing
• Online Advertising
• Management
• B2B
• Search Engine Optimization (SEO)
• CRM
• Search Engine Marketing (SEM)
• Strategic Planning