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Bob Neville

Bob Neville

Global Vice President of Retail at Under Armour. APAC Chapter Lead UNIFIED. Board Member Pride In Fashion (PIF)

Hong Kong

Bob Neville is a product and three dimensional designer by training and profession who has through practical experience become a Global Creative Retail Expert. His experience is extensive across Owned, Franchise and wholesale channels.
Born in Paris Bob has lived around the world however his twentyfive years in Asia Pacific means he has a very detailed knowledge of markets such as China, Korea and Japan.
With over 10,000 stores and shop in shops opened with his concepts around the World including extensive role outs in China means he is a true Global Executive who is able to translate a brand into three dimensions and through into retail environments. Retail environments that work globally whilst at the same time respecting cultural nuances AND delivering bottom line growth.

Retail Creative from Global Brand Concepts to in store POP with a strategic commercial perspective.
Sports Retail specialist with 24 years specific experience.
Extensive Retail Operations, Retail Marketing and Retail Development experience.
Rapid store role out around the world with twentyfour years experience in Asia Pacific and China markets.
Extensive networks around the World as well as China.
A Global retail and creative executive.


  • Global Retail Creative Director & Head of Retail (New Balance)
  • Founding Director (Direct to Consumer / Design Test Centre)
  • Creative Director & Owner (Red Design)
  • Retail Director (Pure Group)
  • Global Vice President of Retail (Under Armour)


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