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Bryan Seiter

Bryan Seiter

Director of Growth and Strategy at Cake and Arrow

St Joseph, Missouri

Highly accomplished enterprising visionary with expertise in all aspects of driving projects, meeting key program deliverables, product development, vendor and contract negotiation, and budget management. Proficiency in providing results-oriented product management, providing new product ideas, identifying customer needs, conducting research, monitoring key projects, and managing cross-functional teams. In-depth understanding of the benefits of lean management practices to support employee engagement, regional best practices, innovation, and a culture of continuous improvement. Excels at executing on innovation, growth, and transformation leading to the success of organizations in complex, high volume, information-intensive environments. Tactical planner and decisive leader with excellent problem-solving, conflict management, and program oversight skills. Successful in building strong working relationships and maintaining high-performance standards and capitalizing on opportunities for improvement.


  • Director of Growth and Strategy (Cake & Arrow)
  • Commercial Underwriting Area Manager (American Family Insurance)
  • Director of Innovation and Strategic Capabilities (Main Street America Insurance)
  • Product Development Adviser (American Family Insurance)
  • Digital Interaction Leader (The Main Street America Group)
  • Assistant Manager (Chili's)
  • Executive Director (Freudenthal Home Health, LLC)


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