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Caio Gonçalves

Caio Gonçalves

Product Analyst | Takeaway.com

Greater Enschede Area

Data Intelligence & Web Analytics Manager at Tribal, with 8 years of experience in Web Analytics and 3 years of experience in Statistical Analysis, Report Automation, and Dashboard Development in R, finishing Business Analytics & Big Data MBA in May/2019, certified by Google Analytics Qualified Individual and Google AdWords Advanced Search Advertising, with advanced technical knowledge of Google Analytics, Google Tag Manager, Adobe Analytics, Adobe Search Center and Discover.

Specialties:
- Statistical Analysis, Report Automation, and Dashboard Development in R;

- Digital Marketing Consulting: campaign performance, funnel performance, cost per acquisition optimization, campaign influence analysis, benchmarking strategy, predictive analysis, insights, and budget recommendation;

- Web Analytics Consulting: Google and Adobe Analytics technical implementation, Google Tag Manager, Insights and Dashboard creation in R.

- Dashboard development with R on Tableau, Spotfire, and Qlickview.

Specialties: R Programming, Google Analytics (report, analysis and setup), Google Tag Manager, Adobe Analytics (report, analysis and setup), Adobe Search Center, Adobe Discover, Qlikview, Google AdWords, DoubleClick AdPlanner, Google Insights for Search, Alexa, AdMotion, ComScore, Microsoft Office (Word, Excel, PowerPoint, Access), PHP, SQL, Tableau, Spotfire and learning Python Programming.


Experience:

  • Business Intelligence/Web Analytics Coordinator (Jotacom Comunicação)
  • Marketing science Manager (Tribal Worldwide)
  • Business Intelligence/Web Analytics Manager (E/OU-MRM)
  • Data Intelligence & Web Analytics Manager (Cheil Brasil)
  • Product Analyst (Takeaway.com)

Skills:

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