Improver

Caroline Swarbrick

Senior Director; Marketing, Sales & Customer Experience at Vista (ANZS)

Sydney, New South Wales

Established leader in Digital, Data & Brand Marketing. Proven track record in Digital Strategy, Online Marketing (Paid Media, SEO, Programmatic), Communications strategy, Social, Personalisation, Loyalty CRM and P&L ownership. Strong team builder and passionate communicator; large in-house and agency teams. Highly customer focused, creative, collaborative and fun. Flexible growth mindset and ability to strategically assess opportunity and make data-driven decisions resulting in tangible performance improvements. Confident leading digital and marketing transformation projects from conception through board approval to implementation. Greater China, SEA, UK and Australasia experience.

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Experience:

• Ecommerce Marketing Manager (APAC) (Esprit)
• Marketing Manager (Events & Digital) (Oxfam)
• Senior Director; Marketing, Sales & Customer Experience (ANZS) (Vista)
• Chief Digital Officer (Seafolly P/L)
• Marketing Manager (Retail Apparel Group)
• Head of Ecommerce Marketing & Sales APAC (Esprit)
• Assistant Category Manager (Oxfam)
• Head of Digital & Ecommerce (Seafolly P/L)

Skills: