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Caroline Swarbrick

Caroline Swarbrick

Senior Director; Marketing, Sales & Customer Experience at Vista (ANZS)

Sydney, New South Wales

Established leader in Digital, Data & Brand Marketing. Proven track record in Digital Strategy, Online Marketing (Paid Media, SEO, Programmatic), Communications strategy, Social, Personalisation, Loyalty CRM and P&L ownership. Strong team builder and passionate communicator; large in-house and agency teams. Highly customer focused, creative, collaborative and fun. Flexible growth mindset and ability to strategically assess opportunity and make data-driven decisions resulting in tangible performance improvements. Confident leading digital and marketing transformation projects from conception through board approval to implementation. Greater China, SEA, UK and Australasia experience.


Experience:

  • Ecommerce Marketing Manager (APAC) (Esprit)
  • Marketing Manager (Events & Digital) (Oxfam)
  • Senior Director; Marketing, Sales & Customer Experience (ANZS) (Vista)
  • Chief Digital Officer (Seafolly P/L)
  • Marketing Manager (Retail Apparel Group)
  • Head of Ecommerce Marketing & Sales APAC (Esprit)
  • Assistant Category Manager (Oxfam)
  • Head of Digital & Ecommerce (Seafolly P/L)

Skills:

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