SVP Social Media and Content Strategy | Storyteller | Shorty Award Winner | In the metaverse since 2006
"Allow me to re-introduce myself..." Jay-Z 2003.
Results-driven Marketing Executive with a proven track record of creating award winning integrated marketing strategies for brands. Highly skilled at influencing collaboration between research, planning, creative, production and measurement. Well-versed in communicating connections between human behaviors and cultural insights to form basic storytelling narratives around data.
Passionate about challenging assumptions and validating strategic guidance to solidify a North Star vision. Inspirational leader and team builder with a talent for recruiting, retaining, and building high-performing, award-winning marketing teams. Exceptional communications, presentation, and creative problem-solving skills. Extensive experience working collaboratively and influentially with all levels of management, including the C-Suite, to build a successful global consumer brand.
As a Senior Vice President in digital strategy I have gained key insights around how to package and communicate complicated work streams to leadership in clear and informative manor. A major up-skill is my ability to quickly connect major business objectives and break them down into doable parts. Sometimes strategy overcomplicates the message making it confusing for teams to deliver crucial results. I break strategy into small bites leading to tactics that are simple to execute and measure. In my current role I also serve as a senior counselor guiding strategy for Metaverse Marketing, Social Strategy, Influencer Marketing, Crisis Management, Media Relations, and top funnel marketing initiatives.
- Director of Development (The Siegal Company/Siegal Entertainment, Inc.)
- VP of Social Media (Mav12)
- Senior Director of Social Media & Content Strategy (Hertz)
- SVP Digital Transformation (FleishmanHillard TRUE Global Intelligence)
- Director of Social Marketing (Moxie)