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Chris Carter - Digital Marketing and eCommerce Leader

Chris Carter - Digital Marketing and eCommerce Leader

Innovative Digital Marketing and eCommerce leader with a proven track record of modernizing processes, teams, and technology resulting in transformative business outcomes.

Huntersville, North Carolina

Chris has a diverse background with over 15 years of experience in developing and executing business frameworks and digital marketing strategies for Fortune 10 enterprises and mid-market corporations. His experience spans multi-brand B2C and B2B eCommerce, financial services, and CPG. He is an experienced leader who consistently develops digital marketing teams that drive significant revenue gains.

From starting his career as a digital marketing technologist supporting a national mortgage lender, Chris rapidly developed and refined skillsets in both business and technology. His deep, broad digital and business acumen coupled with passionate leadership has helped drive start-up success as well as enterprise-scale transformations.

He is currently leading Digital Transformation for the largest BAT end-market enterprise, Reynolds American, where he leads the eCommerce Acceleration team.

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Additional Details:
• 15+ year track record of transforming businesses and teams through a systematic framework focusing on measurement, process alignment, and performance enhancements.

• A data-driven leader with years of experience as a manager, mentor, and practitioner across e-commerce and digital marketing disciplines for industry-leading CPG companies, retailers, and financial services enterprises.

• Deep experience developing teams’ maturity levels across both marketing and technologies utilizing cloud technologies including the Adobe Experience Cloud, Magento, Salesforce Cloud, IBM Marketing Cloud, and AWS.

• Experience being fully accountable for department revenue targets, budgets, and team development in eCommerce and omnichannel businesses.

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Marketing Disciplines:
Integrated Multichannel Marketing, Digital Merchandising, Search Engine Optimization (SEO), Search Engine Marketing (PPC), Social Media Marketing (SMM), Conversion Rate Optimization (CRO), Content Marketing

Adobe Marketing Cloud (Active Solutions Partner):
Analytics (Certified Architect), Target (Certified Business Practitioner & Developer), Audience Manager, Launch, Campaign Standard, Experience Manager, AdCloud, AEP, Magento

Google:
Certified Partner, AdWords Shopping Certified, AdWords Display Certified, Adwords Search Certified, Analytics IQ Certified, Adsense, Plus, Webmaster’s Tools

Project Management Platforms / Version Control:
CA Technologies Rally Agile, JIRA, GitHub, Atlassian Bitbucket


Experience:

  • Principal Enterprise Architect (Adobe)
  • Digital Platforms Senior Manager (BB&T)
  • Digital Design & Delivery, Senior Director (Reynolds American Inc.)
  • Head of Digital Marketing and Digital Marketing Technology, Director (LifeWay Christian Resources)
  • Marketing Technology Solutions Architect, Senior Manager (LifeWay Christian Resources)
  • Director of Digital Marketing (CPI Security)

Skills:

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