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Chris Sew Hoy

Chris Sew Hoy

FMCG Marketing professional | Project Management | Brand Strategy & Development

New Zealand

Experienced Marketing Professional, Project Manager, and Category Manager with over 13 years experience across FMCG & Retail organisations in New Zealand & the UK.

I've worked on a range of market-leading brands, developing successful brand strategies, NPD, and campaigns across a wide range of market segments including grocery, foodservice, and retail sales channels.

I am proficient with a range of MS Office software (Excel, Word, Powerpoint), Analysis tools (Nielsen, Aztec IRI, SAP BI), Social Media platforms (Facebook, Instagram, Twitter, Youtube), and website management platforms (Craft CMS, Shopify).


  • Senior Brand Manager - NPD, Digital Marketing & Consumer Insights (Contract) (Essano Limited)
  • Brand Manager (Tip Top Ice Cream)
  • Category Manager Fresh Food - Europe, Middle East & Africa (Contract) (Starbucks)
  • Brand Manager - Professional Division New Zealand (JACOBS DOUWE EGBERTS)
  • Senior Brand Manager (Tegel Foods Ltd)
  • Category (Brand) Manager - Professional Division United Kingdom & Ireland (Contract) (JACOBS DOUWE EGBERTS)


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