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Christina Cowen Escobedo

Christina Cowen Escobedo

Principal Data Scientist at Qualtrics

Dallas-Fort Worth Metroplex

I have worked as a Data Scientist using both my statistical and marketing analytic background across several major companies and industries. I have a passion for learning every aspect of the customer Journey to assist leadership in understanding the health of the business and find growth opportunities from both existing customers and new customer acquisitions. I specialize in synthesizing large quantities of data across various database structures to help execute and analyze the success of marketing campaigns and understand customer satisfaction with the brand. My work has assisted both internal and external clients with developing strategies for delivering the right message at the right time for customers.


  • Director Brand Marketing Analytics (Catalina Marketing)
  • Manager Modeling (Leo Burnett)
  • Manager Business Analytics (Peapod)
  • Senior Data Scientist (Southwest Airlines)
  • Principal Data Scientist (Qualtrics)


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