Improver

Christina Deleuran

Head of Marketing and Business Development | MBA

Vejle, South Denmark

Experienced CMO and head of strategy and business development, commercialisation, digitalization, sustainability, marketing intelligence and innovation. Commercial mindset, a keen eye for opportunities, good intuition, and a focus on strengthening competitiveness and value creation. Positive spirit, can-do-attitude, challenger mindset and change-driver. People leader. Part of executive management team.

Broad BtB experience and worked with (1) ingredients, nonfood and artisan baking solutions, (2) bespoken wardrobes, (3) outdoor and camping equipment, (4) coffee, technical equipment, vending machines and service solutions and (5) wine and spirits. Experience with direct sale, wholesale, project sale and contract market.

I am experienced in orchestrating cross-channel branding, sales- and marketing activities, as well as driving business development, implementation and execution of strategies to contribute to the competitive edge, strategic business ambition and goals. Product, category, segment and channel development and go-to-market plans with a domestic and international scoop. Customer and consumer service, after-sales and complaints processing. Experience with the digital transformation of front- and back-office processes, systems and tools.

I participate in international settings and strategic projects to identify growth and profit opportunities, drive strategic plans and define business cases.

Personality score: DiSC "D". Meyers Bridge "ENTJ"

Education
2021: High Performance Leadership, CBS Executive
2020-2021: Digital Transformation
2020: Professional Coaching
2019: Strategy, Marketing- and Management Optimization Leadership
2018: Business Performance Management, MBA course
2017: Leadership Management Program
2014-2016: MBA, Master of Business Administration, University of Southern Denmark

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Experience:

• Marketing Manager (Oase Outdoors ApS)
• CMO, Joint marketing function (CBP and Credin, Orkla Food Ingredients) (Orkla Group)
• Marketing Manager (CBP, Orkla Food Ingredients) (Orkla Group)
• Marketing Manager (KA Interiør A/S)
• Senior Product- and Segment Manager (Merrild Coffee Systems/Sara Lee)
• Project Manager "Move of Sara Lee Company to Middelfart" (Sara Lee)
• Communication & Customer Care Director (Oase Outdoors ApS)
• Head of Marketing and Business Development (CBP, Orkla Food Ingredients) (Orkla Group)
• Junior Product Manager (Maxxium)

Skills:

• Key Account Development
• Digital Marketing
• Employee Management
• Employee Engagement
• Corporate Branding
• Business Coaching
• Product Marketing
• Product Development
• Market Planning
• International Project Management
• E-commerce
• International Marketing
• Analytics
• Sales & Marketing
• Communication
• Online Communications
• Segmentation
• Strategy
• Marketing Strategy
• Sales Strategy
• Strategic Planning
• Business-to-Business (B2B)
• Social Media Marketing
• Executive Management
• Business Development
• Business Innovation
• Brand Management
• Commercial Management
• Business Performance Management
• Fast-Moving Consumer Goods (FMCG)
• Customer Service
• Strategic Communications
• MBA
• New Business Development
• Leadership
• Marketing Operations
• Product Leadership
• Business Intelligence
• Executive Leadership
• Change Management
• Innovation Management
• Consumer Behavior
• Sustainability
• High Performance Teams
• People Management
• Digital Transformation
• Project Management
• Customer Insight
• Development of Sales Tools
• Marketing Management