Improver

Christopher Clarke

Senior Vice President, Commercial Marketing at Fifth Third Bank

Greater Chicago Area

Senior marketing executive with over 25+ years experience developing and leading integrated marketing programs, managing budgets up to $10MM, and partnering with C-level executives for companies in the financial services, retail, commercial products, and insurance industries. Substantial skills and expertise in the following areas:

• B2B acquisition and retention strategies
• Collaborating with sales organizations
• Customer life cycle management
• Traditional/mass advertising (TV, print, direct mail, email, digital, and events)
• Customer and prospect database modeling/management and analytic analysis
• Customer and market segmentation


The views and opinions expressed in this article are solely those of the author and do not represent the view of MB Financial, its Board of Directors, employees or shareholders.

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Experience:

• Senior Marketing Consultant (Harris Bank)
• Vice President, Marketing and Advertising (Harrisdirect)
• Vice President, Marketing - BMO Harris Commercial Bank (BMO Harris Bank)
• Senior Vice President, Commercial Marketing at Fifth Third Bank (Fifth Third Bank)
• Senior Director - Client Services (Merkle)
• SVP, Head Commercial and Business Banking Marketing (MB Financial Bank)

Skills: