Improver

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Craig Lawrence

Craig Lawrence

Performance Specialist

Melbourne, Victoria

With over 10 years experience as an enthusiastic digital marketing leader, I use my inquisitive nature and technical expertise to analyse data. My deep analytic skills inform recommendations to optimise digital marketing channels and website experience for increased conversions.

As a current consultant and practitioner in Google Analytics, SEO, PPC and eDM automation (Salesforce Marketing Cloud), I keep up to date with industry trends and insights to provide better digital marketing results.

I am also knowledgeable in CMS platforms and have managed - Wordpress, Kentico, Shopify, Woo-commerce and custom e-commerce sites.


Experience:

  • Performance Specialist (Dogged Connection)
  • Performance Specialist (Balmer Agency)
  • Subject Matter Expert - Google Analytics / Google Ads / SEO (Institute of Digital Marketing Pty Ltd)
  • Digital Producer (Publicis Emil)
  • Snr Performance Manager (Fenton Stephens)

Skills:

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