Improver

Craig O'Boyle

Experienced commercial global marketing & digital leader - Media, Entertainment, Technology, VentureCap Sectors

London, England

Over 18 years of marketing, digital and strategy experience across large corporates, start-ups and in-consultancy roles:

My global campaign experience: Alphabet/Google/YouTube, Apple, Activision Blizzard King, P&G, Philips, Adidas, Facebook, Samsung, Channel 4, MTV, Playfish, Moonfruit and other B2B/B2C and start-up businesses. My roles included senior board advisory positions & international functional leadership. I'm passionate about consumer, youth, content, media, entertainment and technology sectors.

Integrated marketer with a passion for global business:

I’ve led global marketing communications teams and have lead a 26 person team spread all over the world. I have worked with Global companies and have significant head office > local market management experience.

I am a big advocate of delivering integrated communications campaigns across all marketing channels. I have managed external agencies across PR, Media Planning, Advertising, Direct, Events and Digital to deliver innovative consumer brand communications.

Self-driven and committed leader focused on teams, business development & constant learning:

I’m an inquisitive and committed leader who focuses on developing teams, identifying skills and coaching people to full potential. I remain committed to my own development and receive regular 360 feedback to help improve and develop myself as a better leader and business partner to the Leadership Team.

Digital leader with commercial focus, and data/insight champion:

I am a true digital native and embrace how digital technologies are impacting our marketing and business strategy. I’m incredibly data and insight-driven in my decision-making and strategic approach, and work closely with audience research, planning and commercial teams to maximise opportunities.

Double Global Exec MBA degree from Columbia Business School, NY and London Business School - FT rank #2 globally. Complete with Deans Graduation Honours for Academic Achievement.

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Experience:

• Global Senior Director | Marketing Communications, Digital, Corporate Affairs (Activision Blizzard)
• Board Advisor, Industry Representative and Award Judge (International Entertainment Industry)
• Practice Group Director (Senior Vice President), Brand Marketing & Communications - Omnicom(Ketchum) (Omnicom)
• Mentor, Marketing Communications (Marketing Hall of Legends)
• Head of Entertainment, Games & Media, Senior Industry Marketing & Client Strategy Director (Google)
• Director, European Digital & Marketing Communications (Activision Blizzard)

Skills:

• Creative Development
• Analysis
• Sponsorship
• Strategy
• Communications Strategy
• Client Development
• Talent Management
• Client Engagement
• Talent Development
• Entertainment
• Team Leadership
• Creative Strategy
• Consumer Technology
• Strategy Development
• Presentation Development
• Communications Planning
• Project Planning
• Brand Communication
• Messaging
• Entertainment Industry
• Achiever
• Social Media Marketing
• Pitching
• Collaborative
• Global Marketing
• Market Analysis
• Writing
• Marketing Strategy
• Marketing Communications
• Public Relations
• Integrated Marketing
• Digital Marketing
• New Venture Development
• Venture Capital
• Budget Management
• Start-up Consulting
• Buzz Marketing
• Entrepreneurial Skills
• Advisory Boards
• Relationship Marketing
• Board Relations
• Creative Problem Solving
• Strategic Planning
• Digital Strategy
• Thought Leadership
• Corporate Communications
• Event Management
• Brand Development
• Strategic Communications
• Social Media