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Cyndi S.

Cyndi S.

Manager, Marketing Campaigns & Promotions at College of American Pathologists (CAP)

Chicago, Illinois

Passion and dedication in marketing communications

I focus on marketing, communications and brand awareness for the leading organization of board-certified pathologists.

I believe that to truly be successful, you need to believe in and remember the values that matter most to you. For me, that is dedication, passion, loyalty and strength.

Professionally, I am dedicated to the mission of an organization. My passion comes through in the materials I create, the programs and activities I promote, and the loyalty I show an organization. My strength is finding the right resources to accomplish a goal or project. I love challenges and will rise to the occasion to make my endeavors a success.

When the organization I work for meets and exceeds it goals, I feel pride knowing that my messaging and materials have led to that success.

I continually strive to deliver high quality work that best represents an organization, spreading the message of their mission. I’ve been told that creativity is one of my best traits, and I use it to be strategic in the work I do. Everything can’t be cookie-cutter; sometimes you need to take a risk and see how a message is received. Every project, every post, every media interview is a learning experience.

To truly be successful, I believe you must continue learning. To that end, education is a part of who I am. My passion for knowledge comes from a desire to understand how things work, allowing me a better understanding of the process to complete a project. For example, I learned website coding and design to not only improve my own skill set but to better understand the process of undergoing a website redesign. This made me more effective and strategic to the project.

For me, there is nothing more important than believing in an organization and helping make their mission available to even more people.


  • Freelancer (Independent Contractor, Chicagoland area)
  • Assistant Editor (Tribune Company)
  • Director of Public Relations (The Family Institute at Northwestern University)
  • Director of Marketing and Communications (Oral Health America)
  • Marketing Manager, Campaigns & Promotions (College of American Pathologists (CAP))


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