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Dana Kaplan

Dana Kaplan

Head of Marketing Communications at RAD


I am passionate about evangelizing new developments to a varied audience, with extensive experience in demand generation and all things marketing:
•Marketing tech: Automation and goals-oriented data analytics, customer journey and funnel optimization
•Cross-channel digital collaterals
•Shape messaging strategies to broadcast value proposition in a competitive landscape
•Thought leadership and knowledge extraction
•Industry outreach: Analyst briefings, webinar and market research sponsorships, roadshows, speaking opportunities, editorial contributions
•Lead inbound and outbound corporate and product marketing communications activities


  • Marketing Mentor (365x Scale Up)
  • Content Manager (RAD Data Communications)
  • VP Marketing (InkSure Technologies)
  • Commercial Manager Israel & UK (Bagir)
  • Head Of Marketing Communications (RAD)
  • Freelance Writer (Self Employed)
  • Marketing Writer (RAD Data Communications)


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