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Danielle B.

Danielle B.

Marketing and product management

Orange County, California

► Translating market insights into actionable marketing plans with exceptional results ◄

Align business objectives with market needs to develop concepts that drive business growth, strengthen brand and increase engagement. Analytical thinker with ability to manage crucial details and multiple priorities while maintaining big-picture perspective. Proven record of driving double-digit revenue increases and exceeding goals in diverse areas.

Strategic Ideation & Planning ♦ Concept Development ♦ Competitive Analysis
Market Positioning ♦ Vendor Management ♦ Quantitative & Qualitative Analysis
Implementation & Tactics ♦ Collaborative Matrix Team Leadership
Oral & Written Communications ♦ Business Development

Sales production awards include: national Fast Start Award, Top Gun Award, elite international sales incentive trip.

RESULTS-DRIVEN STRATEGIST ☆ ADEPT PROBLEM SOLVER

VISIONARY ☆ CREATIVE ☆ PERSUASIVE

Specialties: product management, product development, B2B B2C marketing, channel marketing, positioning, brand, branding, competitive analysis, qualitative quantitative analysis, business plan, strategy, strategic plan, market plan, salesforce, cross-functional matrix project management, brand management, performance analysis, business development, Google AdWords, digital marketing, local search, sales, account manager, account management, communication, insights, information, technology, EHR, PHR, insurance, payer, payor, insurer, life, long term care, disability, product, broker, channel, healthcare, health care, reform, ACA, exchanges, medical, Medicare, dental, vision, specialty, ancillary, managed care, facilitator, train, training, trainer, instructor, professor


Experience:

  • Strategy Director (MetLife)
  • Marketing Manager (WellPoint/Anthem/Blue Cross & Blue Shield/DeCare)
  • Product/Marketing Manager (Blue Shield of California)
  • Business Consultant (MarketWyze)
  • Product Manager (Anthem, Inc.)

Skills:

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