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Daria Krasnoperova

Daria Krasnoperova

Brand & Marketing Manager, Greater China at Nordisk // IPWS Marketing Executive

Xuhui District, Shanghai

10+ years of work experience with key expertise in Marketing, Brand Management, Strategy, Business Development, Category Management and International Business, in both B2B and B2C international companies.

Daria has been living and working in China for 12+ years, which allowed her to gain deep understanding of:

- 360 Business Operations in China as a foreign brand
- Brand and Marketing Strategy
- China Social Media Marketing and Consumer Behavior
- China E-commerce Landscape and Strategy

Industries: Furniture, Home Decoration, Sporting Goods, Outdoor, Lifestyle

Worked across China, South East Asia, Europe and Russia.

Speaks fluently English, Chinese (bachelor degree in Chinese language), Russian and basic Spanish.

Her desire to contribute to the community led her to IPWS, a non-profit volunteer led organization for women leaders, where she serves as Marketing & Communications Executive, Board of Directors.


  • Marketing & Communications Executive | Board of Directors (IPWS - International Professional Women's Society)
  • Head of Marketing (Kesseböhmer GmbH)
  • Group Category Manager (OASIS Group (b2b, promotional and business gifts))
  • Brand & Marketing Manager, Greater China (Nordisk Company)
  • Head of Shanghai Support Office (DIVA)


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