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David Alpern ★

David Alpern ★

SEO / SEM Thought Leader | Digital Performance Marketing | E-Commerce | Data Analytics & Business Intelligence

Long Beach, California

Summary: Data Driven Digital E-commerce Marketer with 15+ years B2B and B2C including e-commerce and manufacturing. Skilled in Direct Marketing, Analytics and Customer Retention. Passionate about impacting marketing and business growth with insightful data to drive positive sales results.

✉ David@InternetOMG.com ☎ 562-275-3699 ⌨ InternetOMG.com

»»» ACCOMPLISHMENTS »»»
* Increased division's annual sales from $8M to $12M YoY
* Managed annual budgets up to $10M delivering: +65% prospect inquiries; +50% B2B traffic acquisition
* Produced 250% rise in SEO traffic for e-commerce client via backlinks, refining site content and UI navigation
* Increased lead volume 45%; reduced cost per lead by 30% for agency's new business channel
* Recognized as Google’s 3rd largest paid campaign and fastest growing property for my 3M keyword campaign generating 8M monthly site visitors

»»» CORE COMPETENCIES »»»
* Data Analytics / CRM Platforms: Adobe Analytics, Google Analytics, SQL, Tableau, Alteryx, MS Power BI
Yotpo, HubSpot, eCommerce, Loyalty Programs, Consumer Insights
* E-Commerce: Magento, Shopify - including ecommerce platform migration to Magento2
* Email Marketing - deployment and audience segmentation
* Search Engine Optimization (SEO) and its impact on Online Reputation Management (ORM)
* Search - Pay Per Click (PPC), Native Advertising (Taboola and Outbrain)
* Agile: Jira, BaseCamp
* Conversion Optimization (UX) including web design for ADA compliance
* Social Media Marketing (SMM)
* Industries: Omnichannel Retail, B2B Ecommerce, Healthcare, Education, Finance (Credit Unions; Retail Credit Offers), Automotive, Fashion Apparel
* Passionate about Mentoring & Helping Others

Ability to direct interactive teams focused on generating leads via a persistent focus on user experience improvements, search optimization, and paid media marketing campaigns.

➨ Connect with me!
562-275-3699 with any technical digital sales, marketing, or business development opportunities.
* InternetOMG.com
* twitter.com/alpern
* blog.internetomg.com
►INQUIRIES WELCOME◄

Lessons I carry from my USC MBA education:
* The importance of inspiring teams and projects toward excellence
* Competitive presence of similar products and services will always exist; so our execution and how much we truly care about our clients, will constitute the differentiation that truly matters

Final Thought: The secret to success is to work like it’s your own buck, and when you do find a mistake, sometimes the best approach is to step away...go for lunch...then come back rejuvenated and FIX IT!


Experience:

  • Boards of Director - Alpert JCC, Above & Beyond, KLBP (Non-Profit)
  • Account Director, Search Marketing (Doner Advertising)
  • Founder (overlapping client engagements) (InternetOMG)
  • Search and Digital Account Management (Phelps)
  • Digital Media Director (Media Partners Worldwide - Long Beach, California)

Skills:

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