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David de Haan

David de Haan

Service Delivery, Operations & Product Strategy for Digital Health Solutions

Amsterdam, North Holland

Digital health enthusiast with over 15 years experience in designing and delivering clinical information systems and telehealth solutions for improved patient and business outcomes.

As Sr. Global Product Manager at GE Healthcare I am responsible for executing the High Acuity Care strategy and roadmap to support growth across markets worldwide.

Previously, as Director of Professional Services for Amwell I worked closely with healthcare stakeholders (payers and clinicians) to define their telehealth strategy, A key accomplishment was managing the company’s first international implementation for Meuhedet Health, Israel’s third largest HMO with over 1.2M members and 3,500 physicians. The solution is playing a major role in supporting clinical services continuity during the COVID-19 pandemic.

In my various positions at iMDsoft I worked with hospitals all over the world to develop and implement electronic medical records for their critical (ICU) and perioperative wards. This included managing teams supporting business analysis, multi-system integrations and user engagement. These complex projects entailed overhauling existing care delivery workflows and transformation across all levels of the organization. By delivering systems that directly support users’ needs, these projects have had a positive impact on patient outcomes and health system revenue. As Program Executive based in Sydney between 2015-2017, I was responsible for leading world’s largest implementation of a clinical information system for the intensive care environment, deploying a single solution across 43 ICUs in the state of New South Wales. Previously I managed customer relations in the Benelux region, the company’s leading market in terms of installed base and recurring revenue. The role included overseeing delivery and customer support for over 40 hospitals.

I am passionate about working with people from diverse cultural and professional backgrounds, helping them to define their needs and delivering solutions that have a direct positive and meaningful impact.


  • Director of Product Management (iMDsoft)
  • Program Executive- eRIC Program (eHealth NSW) (iMDsoft)
  • Director of Professional Services & Customer Support- Asia Pacific (iMDsoft)
  • Director of Professional Services & Customer Support (Amwell)
  • Business Development Analyst (SHL Telemedicine)
  • Senior Global Product Manager (GE Healthcare)


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