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Deshnee van Rooijen

Deshnee van Rooijen

Global Marketing Director | Consumer Marketing Leader | Public Speaker

Hilversum, North Holland

I'm a well-rounded consumer marketing professional with over 16-year's experience in strategizing and creating market-leading consumer and brand communications for FMCG and technology companies.

I'm a creative and talented leader with a demonstrated record of developing highly effective, consumer-driven, digitally connected and sustainability conscious communication strategies and campaigns for global markets.

Leveraging business strategies and objectives, market and customer analysis, I'm an expert in attracting new, and retaining existing customers, growing brand preference, market share, and profits. I'm an accomplished cross-functional team leader, agency liaison, and inspirational, lead by example team builder.

Creating and building culturally relevant brands that merge strategy, data, popular culture and technology & innovation to create planet positive, sustainable products, services and content that matter to people, are the underlying passions that drive my thinking and marketing acumen.

Specialties:
Brand Positioning & Development | Marketing Strategy | Sustainability | Consumer Insights Consumer Segmentation Strategy | Market Research | Integrated Marketing Communications | Product Development | Research-Based Planning | Competitive Market Analysis | Cross-Functional Team Leader | Shopper Marketing (On-/Off-line) | External Agency Liaison | Revenue Growth


Experience:

  • Global Brand Creation Director - Male Grooming (Philips)
  • Commercial Strategist (T-Mobile Nederland)
  • Global Marketing Director at Philips (Philips)
  • Senior Marketing Manager - Prepaid (Vodacom)
  • Senior Brand Manager (A.I) (KFC Nederland)
  • Brand Manager - Milo cereal and Cheerio's (Nestle)

Skills:

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