Other speaking engagements have included:
* Women of Influence: Female Leaders in Canadian Advertising
* Accenture Women's Day Women in Leadership
* The 3% Conference: Increasing the Presence of Women in the Ad Industry
* Queens University: Women in Leadership keynote speaker
* McGill Women in Business: Female Entrepreneur Panel

Hired away from agency life to become Chief Marketing Officer at the Fortune 500 retailer, Men's Wearhouse / Moores for Men, where I oversaw marketing for 1,100 stores across the U.S. and Canada, and charting their eComm growth plan." />
Other speaking engagements have included:
* Women of Influence: Female Leaders in Canadian Advertising
* Accenture Women's Day Women in Leadership
* The 3% Conference: Increasing the Presence of Women in the Ad Industry
* Queens University: Women in Leadership keynote speaker
* McGill Women in Business: Female Entrepreneur Panel

Hired away from agency life to become Chief Marketing Officer at the Fortune 500 retailer, Men's Wearhouse / Moores for Men, where I oversaw marketing for 1,100 stores across the U.S. and Canada, and charting their eComm growth plan." />

Improver

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Diane Ridgway-Cross

Diane Ridgway-Cross

SVP, Growth at Performance Art

Canada

Performance Art is a multinational agency that brings together the powers of data, technology and creativity to build brands and unlock transformational customer experiences at scale. See what happens when creative meets data.

About me:

Two decades of senior level client and agency experience leading strategy and marketing communications for brands including Air Canada, Bombardier, TJX Corporation, Reitmans, Nespresso, Delhaize America, DSW Warehouse, L'Oréal Paris, Nestlé, Coca-Cola, Kimberly-Clark, Lincoln Financial Group, Wells Fargo, ITT Industries and Hasbro/Playskool Toys.

Relocated to Canada in 2013 to join McCann Montreal and to give my family an incredible, life-enriching experience in another country, culture and language. Loved it. Couldn't leave. Studied for years and finally passed the French test for Canadian residency - and haven't looked back since. After nine amazing years with McCann, in 2022 I joined McCann's sister agency, Performance Art, to become SVP of Growth for this fast-growing agency that lives at the intersection of creativity and data.

Prior to moving to Canada, I spent seven years at MullenLowe, leading the agency's Retail Practice and acting as the Managing Partner for the agency's marketing-to-women practice, Frank About Women, providing brand strategy and creative solutions to clients to grow their share of wallet among women.

Frequent speaker at major conferences including a TED Talk on "Conscious Consumerism & The Power of the Purse"; Awarded the Best Speaker Award at the Marketing to Moms conference in Chicago for a speech on "The Global Mommy Mindset."

Other speaking engagements have included:
* Women of Influence: Female Leaders in Canadian Advertising
* Accenture Women's Day Women in Leadership
* The 3% Conference: Increasing the Presence of Women in the Ad Industry
* Queens University: Women in Leadership keynote speaker
* McGill Women in Business: Female Entrepreneur Panel

Hired away from agency life to become Chief Marketing Officer at the Fortune 500 retailer, Men's Wearhouse / Moores for Men, where I oversaw marketing for 1,100 stores across the U.S. and Canada, and charting their eComm growth plan.


Experience:

  • Senior Vice President, Business Strategy & Development (McCann Canada)
  • Managing Director (McCann Montréal)
  • Speaker (TED Conferences)
  • Principal Managing Partner (MullenLowe U.S.)
  • Senior Vice President, Growth (Performance Art)

Skills:

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