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Dr. Kyle A.

Dr. Kyle A.

Executive in Digital: Tech, Marketing, Strategy, Analytics, Ecommerce | Vice President-AAFES, Digital Mktg, E-commerce & Analytics | Professor | Author | Certifications: Six Sigma Black Belt, Blockchain Expert

Dallas-Fort Worth Metroplex

Leader in Digital Marketing, Analytics, E-commerce, Operations & Business Strategic Planning.

Executive Practitioner, Professor & Scholar.

Experienced Corporate eCommerce, Digital Marketing, Merchandising & Digital Technology Executive, with the honor of having worked for some of the top retailers, brands & companies in the country to include Best Buy, Dick's Sporting Goods, Dickies-VF Corporation, & currently The Exchange.

Highly versatile in both technical and professional skill sets, with a zeal for technology, analytics and software. In addition, strong leadership ability to drive effective business strategies, set visions, guide/mentor teams and execute successful results & deliver solid performance against KPI's.

Keen eye for detail with strong business acumen in all facets and areas of ecommerce UX, digital marketing and retail merchandising. Eager to continue to learn, develop and lead visions, be agile, and acquire the skill sets necessary to thrive in this complex and fast moving global business environment.

In addition to working my passion in the eCommerce arena, I enjoy teaching as an adjunct professor at several universities and colleges in a variety of business, management and marketing courses. I am an enthusiast for higher education and enjoy guiding, mentoring and exhibiting knowledge to students in the college setting.

I believe in providing real-world experience into the classroom and guiding students on the business principles via course syllabus', but also providing professional engagement on what it's like in today's business climate.

With the passion for higher education in business and an executive practitioner as well, I enjoy a good discussion, engagement or project that provides opportunity to learn, optimize the business and find opportunities to enhance processes, technology or best practices.


  • Vice President of Digital Analytics, Marketing & eCommerce (The Exchange)
  • Senior eCommerce Category Planning Manager (DICK'S Sporting Goods)
  • Professor | Author | Dissertation Chair | Course Developer @ Various Colleges: Business & Marketing (Higher Education)
  • Director of eCommerce Merchandising (VF Corporation)
  • Director of Marketing Analytics & Consumer Insights (NCH Corporation)


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