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Ee Ren Choong

Ee Ren Choong

General Manager/Director at Holcim Singapore


With 25 years of experience in the industrial and construction industry, I have wide global exposure and deep specific market knowledge with a strong track record of delivering impactful results. This is demonstrated by successful assignments in developing complex projects to leading tough operational turnarounds ranging from new plant projects in precast concrete and cement, marketing and business development in power tools, market entry in AAC block and turnaround in RMX and pre-pack mortar businesses.

I am excited to capture growth opportunities and to establish or expand business in new markets. This has led to launching innovative new solutions, adding commercial capabilities via prescriptive selling and even starting up a new business within an MNC.

Today, I am leading a team to return the business to profitability and build sustainable performance. As a seasoned change agent, I adapt my leadership style to bring the most effective outcome to the challenge and ensure I develop people along the way.

As a firm believer of business as a force for good, I am constantly looking for opportunities to create and deliver value to customers, partners and stakeholders to contribute and build a more sustainable society.

I look forward to meeting and growing with each connection!


  • New Business Director (Start Up Manager) (LafargeHolcim)
  • General Manager/Director (LafargeHolcim)
  • Civil Engineer (Housing and Development Board)
  • Operations Manager (Hong Leong Asia)
  • Country Marketing Director cum RMX Operations Director (LafargeHolcim)
  • Project Leader (business development/commercial) (LafargeHolcim)
  • Marketing Manager (Hilti)
  • Director General (general management) (Lafarge Concrete Vietnam)


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