Improver

Ekaterina Kuznetsova

Managing Partner at Fingertips Marketing & Creative

Moscow, Moscow

The magic of great brands originates from in-depth understanding of human motivation and mechanisms of emotional involvement. The promise is given and kept no matter what. It is incorporated into the brand’s DNA: at the product, verbal, visual, tactile, spatial, process, HR and social levels. Such holistic and honest ideology provides stress resistance and sustainable growth for business.

The 21st century technologies drastically transform the marketing toolbox. Old tools, like direct TV advertising, are dying, newcomers, like mobile and content marketing, are taking their place. But human nature remains unchanged. The winning companies accumulate client expertise and knowledge to transform them into new products and communication platforms.

Technology of ideology: it is not just a beautiful wrapper, but the meaning inside. In majority cases the business has one or the other. But in order to succeed you need both: what you offer and what you say about it. In times of market growth you could not care less. But 2015 has introduced a new agenda, and it is time to carefully examine your business platform.


*******************************************
My contact info:
E-mail: ekaterina@fingertips.ru
Agency website: fingertips.ru
Skype: kuznetsova.ekaterina
*******************************************

Specialisation: business strategy, competitive strategy, marketing strategy, digital marekting, social media marketing, online marketing, brand portfolio architecture, branding, new product development, communication strategy, e-marketing, PR, marketing department start-up, CRM strategy, sales management, Balanced Scorecard (BSC).

Main areas: Digital, FMCG, Retail, Real Estate, Business Education, Strategy Consulting

---

Experience:

• MBA Lecturer (Московская Международная Высшая Школа Бизнеса «МИРБИС» (Институт))
• Managing Partner (Fingertips Marketing & Creative Agency)
• Accredited Storewars Facilitator (IMSG)
• Marketing Director, Board of Management Member (MAY)
• Marketing Manager (MAY)
• Brand Manager (JACOBS DOUWE EGBERTS)
• Storewars International Marketing Manager, direct report to the IMSG International Managing Director (IMSG)

Skills:

• Brand Development
• Management
• New Business Development
• Strategic Planning
• Marketing
• Start-ups
• Management Consulting
• Sales Management
• Digital Marketing
• Change Leadership
• Marketing Communications
• Balanced Scorecard
• Strategy
• Digital Media
• Business Education
• Social Media
• Business Planning
• Leadership
• Retail
• Strategic Communications
• Coaching
• Project Planning
• Online Advertising
• Integrated Marketing
• Cross-functional Team Leadership
• Change Management
• Community Marketing
• CRM
• Entrepreneurship
• Executive Coaching
• FMCG
• Product Development
• Business Strategy
• Sales Operations
• Market Research
• Competitive Strategy
• Real Estate
• Communication Strategy
• Online Marketing
• Marketing Strategy
• Social Media Marketing