Improver

Elaine Chau

Lifecycle Marketing Manager at ActiveCampaign

Los Angeles Metropolitan Area

Detail-oriented, results-focused digital marketer with demonstrated success in leading, developing, executing, and optimizing email and website marketing strategies. Adept at building multi-channel campaigns to drive long-term engagement and retention. Proficient at managing projects from inception to successful completion within budgetary and time constraints. Excel at collaborating and coordinating with cross-functional teams.

Proven Expertise In:
• Strategic Planning & Execution
• Email Marketing/Promotions
• Account Acquisition & Retention
• Customer Relationship Management
• Project/Program Implementation
• Training & Development
• Process Improvement and Automation
• CRM Systems and Database Analysis

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Experience:

• eMarketing Strategy Consultant (acquired by IBM) (Silverpop)
• Senior Product Consultant, IBM Watson Campaign Automation (IBM)
• Lifecycle Marketing Manager (ActiveCampaign)
• Client Relationship Manager (Experian)
• Senior Campaign Manager & Platform Consultant (divested from IBM) (Acoustic)
• Senior Account Manager (Experian)
• Account Director (Silverpop)

Skills: