Improver

Elizabeth Lasseigne

Marketing Communications Professional

Roswell, Georgia

Strategic marketer highly skilled in B2B marketing communications of products and services. 8+ years in-depth experience in digital marketing, brand promotion, demand generation, nurture campaign development, lead conversion and analytics. Expertise in variety of marketing tools and tactics including MAS and CRM administration. Proficient in digital content creation, website and social media promotion, project management, customer acquisition and retention strategies.

Areas of Expertise: Multi-channel B2B campaign design and execution, marketing communications, market launch, product commercializatin, marketing automation (Pardot, HubSpot, Act-On), lead nurturing and data analytics (Google Analytics, Adwords), CRM adminstration (Salesforce, MS Dynamics)

Platforms: Salesforce, Pardot, Act-On, HubSpot, Google Marketing, WordPress, Tableau, Smartsheets

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Experience:

• Marketing Manager (7 Mindsets)
• Commercial Marketing Manager (Rheem Manufacturing)
• Sr. Marketing Automation Mgr. and CRM Administrator (Sierra Wireless)
• Manager, Campaigns & Marketing Communications (Profisee)
• Data and Marketing IT Specialist (Adtech Global)

Skills: