Improver

Elle Atton

Marketing Insights Lead UK Food @ PepsiCo

Godalming, England

Building iconic brands through human centricity and leading marketing capability.

Fame-driving activity that ignites people, shapes culture and takes share in a purposeful, planet+ way.

Experienced locally and globally, agency and clientside, business partnering and team leading.

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Experience:

• Marketing Insights Lead - UK Food (PepsiCo)
• Qualitative Director - Brand strategy, Execution, Innovation (Razor Research)
• Consumer Insights Lead Quaker & Cruesli, West Europe (PepsiCo)
• Consumer Insights Lead Walkers Masterbrand, UK Snacks (PepsiCo)
• Insights-led consulting, Director of Qualitative (Fiftyfive5)
• Consumer Insights Lead Premium Snacks, West Europe (PepsiCo)
• Vice Chair (The AQR)
• Qualitative Researcher - Brand strategy, Execution, Innovation (FIREFISH)

Skills: